SHARE A COKE
MEMORY MAKER
A Digital Experience Powered by AI & Nostalgia
Powered by AI, the iconic Share a Coke campaign introduced Memory Maker, a digital experience that empowered all creators to create and share hyper personal videos. Celebrating the lasting power of true connections.
My Impact
As the Art Director on the iconic Share A Coke campaign, I was responsible for shaping the visual identity of the core user experience while evolving the brand to better connect with a younger, digital-native audience.
During the pitch phase, I partnered with a creative technologist to conceptualize an AI-powered platform that lets users relive meaningful memories with friends using just a few photos or videos.
I designed three dynamic, Coca-Cola-owned templates inspired by memory-making and TikTok culture each with its own unique aesthetic and built-in variability to ensure no two outputs were the same.
Project Role
Art Director
Experience Concepting
Core Experience Templates
UI Design
Creator Led Templates
I COLLABORATED WITH INFLUENCERS WITH A COMBINED REACH OF OVER 20 MILLION FOLLOWERS
to co-create custom templates, enabling fans to interact, co-create, and potentially be featured alongside their favorite creators.
THE UI DESIGNED TO FEEL LIKE THAT OF A SCRAPBOOK. ENDLESSLY CUSTOMIZABLE AND ONLY BOUNDED BY THE CREATORS IMAGINATION.
